IoT research leader Parks Associates announced new smart energy research showing that 36% of U.S. broadband households find a system that manages or monitors their home energy usage very appealing.
“Consumer interest in energy systems lags behind actual adoption, and consumer awareness of utility-based energy programs has not increased substantially over many years,” said Tom Kerber, Director, IoT Strategy, Parks Associates.
“The smart home creates new opportunities for cross marketing and promotion that have the potential to radically change awareness and participation in energy programs. At Smart Energy Summit, we will explore cross marketing and cross selling of energy solutions and the opportunity for bundled energy services with smart home solution providers.”
360 View: Energy Management, Smart Home, and Utility Programs also notes 37% of U.S. broadband households find a security monitoring system very appealing and 35% find a safety monitoring system very appealing.