71% of all parents own at least one IoT DEVICE
BabyCenter, the #1 pregnancy and parenting web and mobile destination worldwide, released “The Internet of Things Empowers Parents,” a research study revealing that 7 in 10 parents in the United States currently own an Internet of Things (IoT) device and over a third of these tech-savvy moms and dads believe that their IoT gadgets make them better parents—indeed, 37 percent of parents with IoT/smart devices want to buy another in the next two months.
Of the respondents who did not already have an IoT device, three-quarters said that they are interested in learning more about these technical helpmates, and nearly a quarter are expecting to purchase one in the next 30 to 60 days.
The latest BabyCenter Insights study comes on the heels of a broader market report from IAB (Interactive Advertising Bureau), which revealed that IoT owners are likely to be parents ages 18-34 with college educations and household incomes above the national average of $50,000.
Taking a deeper dive into these parents’ experiences with smart/IoT gadgetry, BabyCenter research shows that the top devices owned by today’s parents include:
- Smart TVs
- Internet-connected TV devices (e.g., Apple TV, Roku)
- Health/fitness tracking devices (e.g., FitBit)
- Smart baby/children’s toys
Fifty-seven percent said they purchased their IoT device to make their life easier. Other top reasons for purchase included:
- Saving time (36%)
- Having more control (29%)
- Having the newest technology (26%)
- Safety/security (23%)
Virtual assistants like Siri, Alexa, Cortana, and Google Assistant have also struck a chord with today’s parents—whether leveraged through smartphones or smart speaker devices—with 26% of those who have tapped into them saying they would not want to go back to life without one.
42% of device owners say that they speak to their virtual assistants like an actual person with 53% of them remarking that they say “thank you” when talking to them, and 43% state that they have assigned a gender to their virtual assistant, calling it either “he” or “she.”
While a smaller percentage of parents currently access these virtual assistants through a smart speaker—such as Amazon Echo or Google Home—moms’ ownership of these devices has doubled in just the past six months.
Looking at one of the most expensive IoT items available, over a third of parents—whether smart/IoT device owners or not—say that having a connected car is an important consideration in their next auto purchase. More than half of dads stated that in-car internet connectivity is key in their decision-making.
The research also showed that there is an opportunity for brands to participate in parents’ newfound interest in IoT. Many moms and dads with these gadgets said they would welcome personalized experiences—such as product recommendations (26%) and tailored content from marketers (25%)—based on data they track or content they access through their smart/IoT devices.
Moreover, 54 percent of IoT-owning parents stated that they have greater confidence in content accessed on these gadgets, if it is identified as being from an already trusted source or brand.
Pingback: c4nwv57475w7s48cm477
Pingback: cq4r4r4axsrraearexr
Pingback: cxqw234xracrwcr4
Pingback: xdsffx4crta4rtxa34w
Pingback: uscojufm9r4tue4urtse4
Pingback: xem tai day
Pingback: dg casino
Pingback: ANDERSON
Pingback: https://www.m-wclub365.com//
Pingback: 918kisslogin.app
Pingback: best natural skin care
Pingback: paydayloano.com
Pingback: https://disavowbacklink.s3-ap-southeast-1.amazonaws.com/docung/disavow-17.html
Pingback: 메리트카지노
Pingback: meds canada
Pingback: eu driving license change to uk
Pingback: phim sex online
Pingback: sälja klocka online
Pingback: detectives privados murcia
Pingback: best canada pharmacy
Pingback: cara main judi online malaysia
Pingback: Aaron Lal
Pingback: my mega888 bot
Pingback: wmdoll
Pingback: mega888 test id
Pingback: 34cr4rxq3crq34rq3r4
Pingback: Pound of Weed
Pingback: c34r54wxw4r34c3
Pingback: 인싸포커
Pingback: Coffee and Tea Body Scrubs
Pingback: Quote
Pingback: cbd oil near me
Pingback: best cbd for dogs
Pingback: best cbd gummies
Pingback: best cbd gummies
Pingback: best cbd oil for depression
Pingback: best cbd oil for dogs
Pingback: مؤسسة اوامر الشبكة
Pingback: cosequin minis
Pingback: cbd gummies for sale
Pingback: cbd for dogs
Pingback: cbd dog treats
Pingback: best cbd dog treats
Pingback: evolutiongaming
Pingback: xe88 slot
Pingback: big hammer
Pingback: https://www.freitag.de/autoren/cmaier8/der-kleine-mann-im-aktienhandel
Pingback: Cipsia
Pingback: https://www.parkerslegacy.com/https://www.parkerslegacy.com
Pingback: menuiserie paris
Pingback: faberge egg
Pingback: Aaron Lal
Pingback: ac repair livonia
Pingback: click here
Pingback: best online jewelry stores
Pingback: 完全割引
Pingback: 온라인홀덤
Pingback: ortodonzia torino
Pingback: 샌즈카지노
Pingback: payday loans scranton pa
Pingback: https://dasvibes.com/discography/i-need-you/
Pingback: delta 8 THC for sale
Pingback: Viagra
Pingback: para kazanma
Pingback: ดูหนังโป๊ออนไลน์
Pingback: read here
Pingback: read more
Pingback: click
Pingback: click
Pingback: read here
Pingback: click
Pingback: click
Pingback: Kamagra
Pingback: Kamagra cena
Pingback: central slot
Pingback: how to become a payment processor
Pingback: Rab Power Stretch Contact Glove (Mobile Friendly)
Pingback: how to start a merchant processing company
Pingback: Kamagra
Pingback: sàn forex mitrade scam
Pingback: Next Bitcoin
Pingback: W88
Pingback: payment processing company
Pingback: become a credit card processing company
Pingback: payment gateway company
Pingback: matka boss otg
Pingback: كويلات الشيشة الإلكترونية
Pingback: slot online
Pingback: Rape free porn movies
Pingback: Viagra bez recepty
Pingback: gambling online real money malaysia
Pingback: Personal Training
Pingback: brendon shanil about
Pingback: fblink88vn
Pingback: Raag Consultants
Pingback: Commercial security camera installation
Pingback: recycle computer parts
Pingback: computer disposal
Pingback: Basic Fssai License
Pingback: buy real Instagram likes
Pingback: linkbong88
Pingback: Kitsap Daily News
Pingback: Tulsa Mexican Food
Pingback: livescore liga de honra
Pingback: best cbd gummies for pain
Pingback: exness
Pingback: surveillance camera installation
Pingback: casino malaysia
Pingback: weed near me
Pingback: best online casino for malaysian
Pingback: top rated bed pillows
Pingback: iMac repair flower mound
Pingback: Akun Togel Resmi Dan Terpercaya
Pingback: how is mesothelioma cancer treated
Pingback: sàn forex phim sex
Pingback: Chế độ ăn keto là gì
Pingback: 300mg CBD Gummies – Strawberry Lemonade
Pingback: organic instagram follower
Pingback: glycerin oil
Pingback: Doctors
Pingback: cheap mens sneakers
Pingback: nutrivita superfood amazon
Pingback: GPS
Pingback: https://www.allresults.com/back-store.html?store-page=Body-and-Face-Brushes-c113119872
Pingback: https://beegix.com/c/Milf-19/19
Pingback: Harlequin Great Dane puppies for sale
Pingback: w88vn.com
Pingback: номер карты при переводе денег
Pingback: bk8viet
Pingback: 1gom1
Pingback: fun88
Pingback: keonhacai euro
Pingback: sbowin
Pingback: ksl classifieds
Pingback: 188
Pingback: His Secret Obsession
Pingback: His Secret Obsession Review
Pingback: Bartier Perry
Pingback: link m88
Pingback: taxi company brighton
Pingback: Professional painters Honolulu
Pingback: San Antonio Excavating company
Pingback: Excavating company near me
Pingback: Painting company Austin
Pingback: sites like ebay
Pingback: apps similar to craigslist
Pingback: Bartier Perry
Pingback: buy nvme vps
Pingback: International news
Pingback: Microsoft SQL Server 2019
Pingback: bimbim cam
Pingback: what does full send mean
Pingback: https://dailycbd.com/
Pingback: 파워볼전용사이트
Pingback: read what he said
Pingback: 5.7
Pingback: recycle old computer parts
Pingback: computers recycling company
Pingback: Microsoft OneDrive
Pingback: private investigator corporate investigation
Pingback: missing adult
Pingback: สมัครสล็อต
Pingback: spbo macauslot
Pingback: https://leaptimes.com/sex-dolls-are-a-way-to-fight-loneliness-and-stress/
Pingback: ggmonster
Pingback: tyroksyna tabletki
Pingback: jak szybko przytyć kobiecie
Pingback: AVG PC TuneUp MultiDevice 10 urządzeń na 1 Rok
Pingback: baltic resort
Pingback: czym się różni adwokat od radcy prawnego
Pingback: find office space for lease
Pingback: missing adult
Pingback: Louisville Private Investigators
Pingback: Read more about Twitter
Pingback: high risk merchant service providers
Pingback: Crypto Payment Gateway
Pingback: styl przywiązania lękowo-ambiwalentny
Pingback: ซื้อหวยออนไลน์
Pingback: workplace investigator
Pingback: workplace investigation
Pingback: المحتوى العربي للطب الفوري
Pingback: https://robloxsongidcodes.com/|https://robloxsongidcodes.com|http://robloxsongidcodes.com/|www.robloxsongidcodes.com|robloxsongidcodes.com|roblox song id codes|roblox music codes|roblox song ids|roblox song codes|roblox music id codes|roblox id|roblox mus
Pingback: CHEAP cab from gawick
Pingback: womply PPP
Pingback: 카지노먹튀
Pingback: AKNANCE
Pingback: Premium Sexpuppen
Pingback: mp3juice
Pingback: East peoria Furnitures
Pingback: Vape Wholesale Ghana
Pingback: pozycjonowanie
Pingback: her response
Pingback: polecam
Pingback: fence company Cleveland
Pingback: https://krajowy.biz/wojna-w-ukrainie-czy-mozna-sie-zaciagnac-do-obcej-armii/
Pingback: Concrete company Gonzales
Pingback: Concrete company Vancouver
Pingback: india
Pingback: asg55
Pingback: Flipkart offers today
Pingback: quordle
Pingback: Interior painters near me
Pingback: Glendale painting company
Pingback: MBBS in Georgia
Pingback: Wall Art
Pingback: Hertfordshire Decorators
Pingback: cell phone signal jammer
Pingback: ดูหนังออนไลน์
Pingback: 출장안마
Pingback: TEES
Pingback: Casinomaxi Giriş
Pingback: sarathi parivahan application status
Pingback: la rive eau de parfum
Pingback: d2r items
Pingback: Windows 8.1 Professional Box
Pingback: Bets10 Giris
Pingback: skyclinic
Pingback: 먹튀검증
Pingback: Bahis Siteleri
Pingback: krajowy.biz
Pingback: اشتراك يوتيوب بريميوم
Pingback: gold ira uk