Amazon announced the launch of its 2017 Summer Toy List

Amazon announced the launch of its 2017 Summer Toy List (www.amazon.com/summertoylist), a curated list of more than 400 of the most popular toys that will help fill customers’ summer days with non-stop fun.

Customers can browse through relevant categories created by Amazon toy experts for inspiration and find the perfect toys by utilizing intuitive search filters like brand, age, price range, reviews, and discount.

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Movie-themed toys continue to be popular, and the 2017 Summer Toy List can help keep movie buffs satisfied with newer releases like the Moana Disney Activity Table, Ravensburger Disney Cars 3 Dueling Cars Shaped Floor Puzzle, and Ozobot Evo and Marvel’s The Avengers Master Pack-Captain America. Inflatables are also a summer favorite – last summer, the Intex River Run Sport Lounge was a top-seller, with customers purchasing enough of these inflatables to stretch across 358 Olympic pools.

This year, customers can go bigger and quirkier with 2017 releases such as the Swimline Personal Pizza and the Intex Mega Flamingo. Nerf has been a classic for years and kids can now blast cars through pretend rings of fire with one of their newest products, Nerf Nitro DuelFury Demolition.

“Our team of toy experts are excited about all the new, top-selling and highly-rated toys for this summer season,” said Eva Lorenz, Category Leader of Toys & Games for Amazon.com. “Perhaps more than any other season, parents are looking to engage and entertain their children during the summer while they’re out of school. Our goal is to make finding that perfect toy as easy and convenient as possible for customers, whether they’re looking for a STEM toy that keeps them learning or a water toy for those extra hot days.”

Customers can shop the following categories in the 2017 Summer Toy List:

Customers can also discover toys sold exclusively by Amazon on the Summer Toy List, including:

 

 

 

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