Amazon announced the launch of its 2017 Summer Toy List

Amazon announced the launch of its 2017 Summer Toy List (www.amazon.com/summertoylist), a curated list of more than 400 of the most popular toys that will help fill customers’ summer days with non-stop fun.

Customers can browse through relevant categories created by Amazon toy experts for inspiration and find the perfect toys by utilizing intuitive search filters like brand, age, price range, reviews, and discount.

Movie-themed toys continue to be popular, and the 2017 Summer Toy List can help keep movie buffs satisfied with newer releases like the Moana Disney Activity Table, Ravensburger Disney Cars 3 Dueling Cars Shaped Floor Puzzle, and Ozobot Evo and Marvel’s The Avengers Master Pack-Captain America. Inflatables are also a summer favorite – last summer, the Intex River Run Sport Lounge was a top-seller, with customers purchasing enough of these inflatables to stretch across 358 Olympic pools.

This year, customers can go bigger and quirkier with 2017 releases such as the Swimline Personal Pizza and the Intex Mega Flamingo. Nerf has been a classic for years and kids can now blast cars through pretend rings of fire with one of their newest products, Nerf Nitro DuelFury Demolition.

“Our team of toy experts are excited about all the new, top-selling and highly-rated toys for this summer season,” said Eva Lorenz, Category Leader of Toys & Games for Amazon.com. “Perhaps more than any other season, parents are looking to engage and entertain their children during the summer while they’re out of school. Our goal is to make finding that perfect toy as easy and convenient as possible for customers, whether they’re looking for a STEM toy that keeps them learning or a water toy for those extra hot days.”

Customers can shop the following categories in the 2017 Summer Toy List:

• Backyard Play: Summer usually involves getting outside where kids can be as rambunctious as they’d like. Top picks in Backyard Play include the Gazillion Incredibubble Wand, Nerf Lazer Tag, and Melissa & Doug Sunny Patch Verdie Chameleon Beanbag Toss.
• Active Play: Riding around or playing catch in the summer is a favorite childhood memory for many. Children can ride and play into summer in style with the Power Wheels Wild Thing 2, Schwinn Roadster 12-Inch Trike, Space Scooter Ride On, Franklin Sports Go Pro Youth Football Goal Post Set, and Fisher-Price Grow-to-Pro Basketball.
• STEM in the summer: Just because school is out doesn’t mean the learning has to stop. Parents can keep their kids engaged and learning with the Osmo Coding, 4M Water Rocket Kit, and National Geographic Break Open 10 Geodes and Explore Crystals Science Kit.
• Outfit Your Backyard: The backyard is the place to be during those hot summer months, and parents can make it a place to relax, play, imagine, and more with top picks like the Swing-n-Slide Orbiter, Little Tikes Jump ‘n Slide Bouncer, Little Tikes Fountain Factory Water Table, and Swing-N-Slide Monster Web Swing.
• Rainy Day Fun: Sometimes it rains, even in the summer, but kids can still let those imaginations run wild inside with the Roller Coaster Set, Easy Playhouse Castle, and Wildkin Canvas Teepee Playhouse, and everyone can spend some quality time together with picks like the HedBanz Game and Children’s Globe 3D Puzzle.
• Water Everything: Families will surely be hitting the beach, pool, river, lake, or any body of water they can find on those super warm days. Customers can prepare for a full day of fun in the sun with the CoolerZ X3 Inflatable Island 3-Person, Kelsyus Floating Hammock, and Bunch O Balloons – Instant Water Balloons.
• Imagination Station: It’s important to keep those wheels turning in the summer and top picks like the Melissa & Doug Wooden Snacks and Sweets Food Cart, Melissa & Doug Scoop and Stack Ice Cream Cone Magnetic Pretend Play Set, LEGO Star Wars Y-Wing Starfighter 75172 Building Kit, and Disney Mickey Mouse Activity Mats will do just that.

Customers can also discover toys sold exclusively by Amazon on the Summer Toy List, including:

• Paw Patrol Mission Paw – Air Patroller
• Play-Doh 24-Pack of Colors
• Kid Trax Charger Police Car, 12-Volt
• Power Wheels Dune Racer, Chrome
• Fisher-Price Rock, Roll ‘n Ride Trike
• Power Wheels Thomas and Friends Thomas with Track
• Nerf N-Strike Elite Strongarm Blaster
• Little Tikes Easy Score Basketball Set