AT&T swept all categories to take the top ranking in the J.D. Power 2017 U.S. Wireless Purchase Experience Full-Service StudySM Volume 1.
The company is the first carrier to rank highest in all 6 categories evaluated for the Purchase Experience Study. Categories include store sales rep, facility, website, phone sales rep, offerings and promotions and cost of service.
The ranking marks the 8th time in a row AT&T has earned this award. We outscored the full-service industry average and our closest competitor by 14 points, according to the study.
AT&T received top honors in J.D. Power’s Wireless Customer Care rankings released earlier this month – for the second time in a row.
J.D. Power presents the Purchase Experience award twice a year. AT&T has earned top honors in the last 8 studies, since 2013. The study took place from July to December 2016, with 8,058 U.S. wireless customers participating.