AT&T is working with entertainer Mark Wahlberg on an advertising campaign set to launch in April. As part of the deal, Wahlberg will appear in a series of TV and digital ads celebrating the ways AT&T lets you take your entertainment everywhere you go.
“Only AT&T gives you your live channels and DVR on your devices, data-free,” said Brad Bentley, executive vice president and chief marketing officer – AT&T Entertainment Group.
“And, there’s no one more authentic to show how AT&T does entertainment your way, than Mark Wahlberg – a no-nonsense entertainer himself.”
Wahlberg and AT&T begin production this week. The ads will reinforce how AT&T delivers customers the premium entertainment they want, across all of their screens – at home and on the go.