Cyber Monday to break sales record

Cyber Monday, the Monday after Thanksgiving, is expected to again surpass the previous year as the top online shopping day.

Online sales on November 28 will reach $3.4 billion, an increase of 9.4 percent over the $3.1 billion in 2015, according to Adobe, which tracks online purchases. Nearly half of online shopping visits on Cyber Monday will come from mobile devices, desktops and laptops as consumers are looking to spend big bucks.

About 68 percent of the projected online revenue for the Monday after Thanksgiving will be made via desktop and laptop PCs, according to Adobe.

What lures online shoppers to buy on Cyber Monday? It starts with the same of sort of sales and holiday deals offered by brick-and-mortar retailers on Black Friday. But online shopping offers plenty of unique advantages, including free shipping, no traffic hassles, no lines and – most importantly — the ability to shop while at work.

An estimated 52 percent of cyber Monday online sales in 2015 originated on work computers, according to comScore.

If 2016 is anything like last year, the big winners will include a mix of online giants and traditional retail stalwarts who have embraced online as an additional sales channel. Amazon, Walmart, eBay, Target and Best Buy were the top five online destinations for the 108 million Americans who visited online retail sites on Cyber Monday 2015

Adobe predicts that total online holiday spending from November 1 through the end of the year will reach $91.6 billion.