The Levi’s innovation team and Google teams joined forces to create a modern version of denim that is interactive and yet authentic, remaining true to the century-old tradition of denim manufacturing.
Jacquard allows the Levi’s innovation team to design and produce connected, interactive denim garments that are indistinguishable from the brand’s traditional clothing.
They remain the iconic garments that we know and love, but they are enhanced with digital functionality. The digital connectivity is provided through a smart tag that houses all the necessary electronics, and apart from this detachable tag, the whole interactive garment is washable and durable like regular denim.
The Jacquard technology is integrated into The Levi’s® Commuter™ Trucker Jacket designed specifically for urban bike commuters.
Jacquard allows wearers to control their mobile experience and connect to a variety of services, such as music or maps, directly from the jacket. This is especially useful when it might be difficult to use the smart phone, like when you are riding on your bike.