How T-Mobile is winning the hearts and minds of the customers

T-Mobile is currently the most aggressive player on the US mobile market. Coming form the position of underdog they constantly try to give better offers and are criticizing AT&T and Verizon.

This attitude is successful so far. Find more about T-Mobile’s approach in this Harvard Business Review article of the CEO of the company John Legere.

https://hbr.org/2017/01/t-mobiles-ceo-on-winning-market-share-by-trash-talking-rivals