Metro by T-Mobile and NBA superstar, Giannis Antetokounmpo are giving fans a reason to hit the courts. Today the company announced the Metro H-O-R-S-E tournament, an interactive game of H-O-R-S-E with the ultimate prize—a chance to kick-it with the “Greek Freak” himself!
Metro launched a partnership with Giannis earlier this year with a promise: to help fans stay better connected to their hero. Yes, Metro customers can stay connected with coast to coast network coverage, but Metro wanted to take it up a notch. Why? Because Giannis may be the most lovable MVP candidate ever—one who regularly connects with his fans in heartwarming moments like this. And who doesn’t want to see more of those moments?
So, Metro is going to help another special fan get the chance to connect with Giannis in-person at a Metro TV commercial shoot (NBD!) through the Metro H-O-R-S-E tournament. But they have to show off some mad shot-making skills first.
“I love competition in all its forms, whether it’s game 7 of the finals, playing H-O-R-S-E or watching Metro by T-Mobile take down giants,” said MVP favorite, Giannis Antetokounmpo. “I can’t wait to see how this tournament plays out and meet the Metro H-O-R-S-E champion.”
“I love the game of H-O-R-S-E! It’s simple, not overcomplicated, and accessible for everyone—just like Metro by T-Mobile,” said John Legere, CEO at T-Mobile. “I could not be more excited that Metro and Giannis are connecting wireless customers everywhere through the Metro H-O-R-S-E tournament, and I’m looking forward to all the amazing submissions!”
During the next five weeks, Giannis and Metro are encouraging basketball fans to put down the bracket and pick up a basketball for a new shot challenge each week, curated by some of the most talented ball-handlers in the social media game, Tristan Jass, Jesser, Kris London, and Cash.
To enter, hopefuls simply follow one or more of these influencers to see their new challenge shot each Monday, starting April15, 2019. Participants can then submit a video showcasing their skills using hashtag #MetroFREAK.
After five weeks, each influencer will choose a winner from the video submissions to be their teammate in a LIVE tournament challenge in mid-June. The four pairs will square off in a showdown to crown the Metro H-O-R-S-E champion, trading turns taking half court heaves, behind-the-backboard rainbows or even a shot heretofore never seen by the viewing public. The possibilities are endless!
The Metro HORSE champions will parlay their success into a trip to hang out with Giannis on his next Metro commercial shoot! Follow @MetroByTMobile on Twitter for all contest rules and details.
Serving the Underserved
Metro has always had a mission to serve the underserved and that’s no different when it comes to big sports sponsorships. So, while AT&T pours money into prominent logo placements on your TV at the height of basketball season, Metro is launching a tournament with real benefits for basketball fans and saving more dollars to invest back in customers. How? Metro expanded from less than 5,000 retail locations in 2013 when it merged with T-Mobile, to more than 10,000 retail locations today. And since merging with T-Mobile, Metro’s network has expanded from a regional network in 17 states, primarily in the urban core, to covering 99% of Americans today.
And now, with the opportunity for T-Mobile to merge with Sprint, Metro customers stand to benefit even more. Connectivity is critical to millions of Americans in unserved and underserved communities. As is typical, Verizon and AT&T are taking an approach to 5G that once again deprioritizes, or leaves out entirely, the communities served by Metro. The New T-Mobile will have the spectrum assets and capital to build a real nationwide 5G network, including traditionally underserved areas.