NBA superstar Giannis Antetokounmpo’s been thinking a lot about purple lately…
It’s tough not to when Metro by T-Mobile’s wireless service covers 99 percent of people in the U.S. at a fraction of the cost of AT&T and Verizon!* Today that “thinking’ has transitioned into action: Giannis is #GoingPurple – picking Metro as his wireless provider and playing the leading man in Metro’s TV ads launching during the TNT doubleheader tonight.
Giannis is known for his savvy and flair: eurostepping his way to the hoop, savage chasedown blocks and rim-rattling throwdowns in traffic —so it’s no surprise that he’d team up with Metro, the logical choice for the savviest among us. Why? With Metro, you get four lines of unlimited data, talk and text – plus Amazon Prime – for just $120 per month – that’s a savings of more than $1,200 a year vs AT&T and Verizon!
But it’s not ALL about the freakishly huge savings for the “Greek Freak.” Giannis’ background as an underdog has given him a unique connection to the Metro brand.
“Like Metro, I’ve been an underdog most of my life, first as a son of Nigerian immigrants in Greece and eventually as an unheralded NBA draft pick. That background has given me the edge I’ve needed to succeed and the perspective to know what’s valuable in life,” said Giannis Antetokounmpo. “Positivity, loyalty, and staying connected to my family and fans are all priorities to me. I’m proud to partner with a brand that shares those values and brings a much-needed counterbalance to the wireless market.”
“Nobody does destroying-the-status-quo like a Giannis drive to the hoop and a Metro by T-Mobile unlimited rate plan with Amazon Prime. It’s a perfect match of disruption!” said John Legere, CEO at T-Mobile. “A superstar this savvy? I’m officially #TeamGiannis.”
In addition to TV and digital media, Metro will kick-off a social campaign called #TeamGiannis on Friday, Feb. 15. Fans will be able to enter a sweepstakes on Twitter and Facebook, for a chance to win a prize pack from Metro, including Nike shoes, a T-shirt, and a custom hat.