The National Basketball Association (NBA), Turner Sports and Yahoo Sports will debut a new live nightly studio show, The Bounce, available exclusively on Yahoo Sports and the Yahoo Sports app on iOS and Android beginning Monday, Jan. 21, with a special 5-8 p.m. ET launch. The show will then air five nights per week – Sunday, Monday, Wednesday, Friday and Saturday – from 8-11 p.m. ET through the end of the 2018-19 NBA regular season.
This built-for-mobile show is part of a multiyear deal and will be the first of its kind in market, offering a nightly pulse of the league through expert analysis from a roster of hosts along with in-progress highlights, a live scoreboard, social media integrations, and behind-the-scenes footage.
The Bounce will be co-produced by Turner Sports and Yahoo Sports from the Turner Studios in Atlanta, featuring rotating analysts such as hoops legends Gary Payton, Swin Cash and Jason Terry, as well as Turner commentators Rosalyn Gold-Onwude, Allie LaForce and Stephanie Ready as studio hosts.
“Expanding upon our innovative partnership with the NBA through Verizon, we’re thrilled to offer NBA fans this differentiated content experience built-for-mobile,” said Geoff Reiss, GM of Yahoo Sports, part of Verizon Media. “We believe in serving fans on their terms, and The Bounce on the Yahoo Sports app will give fans a new way to stay up-to-date on what’s happening with the NBA while providing them with access to NBA League Pass all in one place.”
Viewers of The Bounce will have the option to tune in to live, out-of-market games on NBA League Pass, which has been available on Yahoo since last NBA season. Yahoo Sports is also the official fantasy game for NBA.com.
“The Bounce will offer a new way for our passionate fans to experience NBA content on their mobile devices, as both a standalone show or as companion programming to live games, so viewers have the option to tune in to the national and locally televised games that are profiled on the show,” said David Denenberg, SVP of Global Media Distribution and Business Affairs, NBA. “The Bounce builds on Yahoo Sports’ comprehensive NBA programming that already includes editorial coverage, traditional highlights and the league’s official Fantasy Game.”
In addition to the premiere of The Bounce, the NBA’s MLK Jr. Day programming will feature a slate of five nationally televised games across TNT and NBA TV.
“We’re looking forward to producing this innovative form of content for NBA fans as a supplement to the in-depth coverage available on NBA TV and across the NBA Digital portfolio,” said Scooter Vertino, SVP of Production, Programming and Content, NBA Digital.