New DIRECTV customers get free HBO for a year

New customers who subscribe to the DIRECTV NOW “Go Big” or “Gotta Have It” packages will have HBO included in their service for a year.

To sweeten the deal, new customers can still sign up for 3 months of pre-paid service on any DIRECTV NOW package and get an Apple TV included. Both offers end March 30.

“With our HBO offer we’re reminding consumers that DIRECTV NOW is the best choice for premium content,” said Brad Bentley, executive vice president and chief marketing officer, AT&T Entertainment Group.

“Our new DIRECTV NOW customers can stream HBO’s award winning content on virtually any screen, like ‘Game of Thrones’ and ‘Veep’ and its popular new series ‘Big Little Lies’ – all included with their service for a year. Plus, if you pre-purchase 3 months of DIRECTV NOW, you’ll get an incredible viewing experience with an Apple TV included.”

AT&T Unlimited Plus customers who also subscribe to any AT&T video service, including DIRECTV NOW, will receive a $25 monthly video credit. This is in addition to unlimited data, talk and text on the nation’s best data network. After 22GB of data usage, AT&T may slow speeds.

DIRECTV NOW offers customers nationwide access to more than 120 channels, including your favorite live sports, On Demand, premium channels, popular shows, and hit movies. Within minutes you have the power to stream content over a U.S. internet connection on a variety of devices. No boxes, annual contracts or credit checks required.

Apple TV features high-performance hardware and an intuitive and fun user interface using touch and voice control with the Siri Remote.