Any big movie comes with a solid merchandising plan. Star wars has expanded in many categories. One of the latest additions is the Charger in the form of R2-D2.
If you check the comments on Amazon you can see some customers complaining that the product durability is an issue- in other words breaks easily. They expected more for the price $29,50. Still if you want to take the risk is a nice present for any Star wars fanatic.