John Legere, CEO of T-Mobile
So… I told you I had a lot to say about our merger with Sprint to build the New T-Mobile, and I meant it! A couple of weeks ago I shared how far we’ve come in making New T-Mobile a reality. Then I had to sort fact from, well, BS when it comes to 5G. Now I want to talk about how the New T-Mobile will take this Un-carrier movement beyond wireless and give the Cableopoly a challenge they’ve never had to deal with: COMPETITION. And in the process… we’ll give millions of Americans – especially those in underserved rural areas – more choices and options for connecting to the Internet and participating in the digital economy. (By the way, we made a filing with the FCC on this today if you’re interested in learning more…)
With the New T-Mobile and our unique 5G capabilities, we’ll be able to offer a fast and reliable alternative for in-home broadband – yes, a real alternative option! And we aren’t just going to offer a new alternative. No. We’re the Un-Carrier! – and if there’s ever been an industry more in need of disruption than wireless, it’s the Cableopoly. So we are going to change it the same way we changed wireless! Aggressive prices, rapid innovation, listening to customers and fixing what’s broken. That’s just what we do – we are not going to simply do more of what the other guys do!
The Cableopoly denies consumers real choice for our most
important resource: the internet!
In this digital economy, access to the internet has become critical to our everyday lives, and yet at best we are stuck with one, maybe two overpriced options for in-home broadband from Big Cable. For most American households today, the options for in-home broadband are scarce according to the most recent FCC data, 28.9% of U.S. households and 61.1% of rural households have no in-home broadband service or only one provider of in-home broadband. For high speed in-home broadband of 100 Mbps, the picture is even more bleak. Almost half the country’s households – 45% – have no high-speed service or only one option to choose from. Of rural households, more than three quarters (76%) have no high-speed service or only one choice available.
This is not acceptable! A core promise of New T-Mobile is our commitment to bring real competition and real choice for in-home broadband to rural America.
Right now, millions of people are held hostage by mega-corporations who treat them as numbers, not as people, and give them only dismal options to access the internet at home. While virtually all other services in America’s telecom, internet, and tech sectors have exhibited declining prices, improved service, and expanded coverage, fixed broadband service stands out in contrast as the gigantic sore thumb. All the big guys – Charter and Comcast and AT&T and Verizon – seem to be playing nice with each other and never stray into each other’s turf. This is working for their benefit but it’s hurting consumers – and that’s not right!
New T-Mobile is going to break up this love fest by using the massive capacity
gains and dramatic increases in speed to accomplish something not previously
possible. With our best-in-class 5G network we will
offer a meaningful new option to millions of Americans in the form of New
T-Mobile Home Internet. New T-Mobile’s business plan
is to have 9.5 million customers for our in-home broadband service by 2024. We
will bring competition, period!
Un-wired. Un-cabled. Un-carrier.
Don’t worry. The New T-Mobile Home Internet service will be true to the Un-carrier. Our plan is to become the Un-wired and Un-cabled in-home broadband provider. What T-Mobile has done for mobile wireless consumers as the Un-carrier, New T-Mobile will do for in-home broadband consumers. We will remove customer pain points and change the things people hate about their in-home broadband service.
does that mean? First, it will be fast.
We’re not just going to throw another clunky option into the mix. We want
consumers to feel the difference. The New T-Mobile’s wireless in-home broadband
service will overcome the obstacles to extending traditional wireline access by blanketing
high-capacity coverage over large swaths of previously difficult to serve areas.
We also will deliver 100+ Mbps speeds for wireless broadband to 90% of the
population and in-home service to over half the country’s households by 2024
(that’s WAY more than enough speed to let you cut the cord and stream all the
HD – even 4K – video you want).
I personally love dealing with cable installation scheduling, a four-hour window (that turns into eight), and all the “sorry something went wrong” excuses that lead to service actually NOT being installed… SAID NO ONE EVER. Imagine our In Home “broadband in a box” – in the form of a plug-and-use router. We will ship you a New T-Mobile In Home Router. You self-install using a mobile app. What? Is this real life? Yep. We’re going to save consumers time, costs, and hours of frustration around the in-home installation process. Need help? No problem. We’ve got you covered there too. In-home broadband technical expertise will be fully integrated with our award-winning Team of Experts.
Home broadband is one of the most un-competitive industries in existence. The New T-Mobile & 5G can and will change all that. And we’ve already got this in the works. T-Mobile will soon begin a pilot of Home Internet service using a 4G router operating over T-Mobile’s LTE network. Customers will get the router for free, and after the merger, it will be upgraded to include 2.5 GHz spectrum and 5G compatible hardware. The New T-Mobile is coming for you, Cableopoly… you’ve been warned!
Paying More for Bad Service – What? Nope.
So speaking of service… Did you know T-Mobile customers are the happiest in wireless for two years running, and our customer service has topped JD Power’s rankings more than any other provider. Why? We are customer experience obsessed, and we treat customers like rock stars. I bet it would be nearly impossible to find a broadband customer out there who feels like a rock star when dealing with her or his home internet provider. According to ACSI (American Customer Satisfaction Index), the Cableopoly ranks DEAD LAST in customer satisfaction for any industry. Worse than airlines, the postal service, insurance companies, big banks… Man, you really have to be terrible to be dead last.
And worse yet, imagine having to pay out your hard-earned money each month for that type of crappy service. Customers are forced to pay about $80 a month for wired in-home broadband service. That’s a lot of money to be treated terribly – and you’re not even getting a great product (cough: slowwwww speeds) for the hassle!
With the New T-Mobile and 5G, we will deliver improved broadband connectivity at a lower price – including for rural consumers. A low-cost structure means we can aggressively price this service below what in-home broadband providers typically charge today (assuming they provide service in an area at all)! There will be – a simple monthly price, no annual service contract, no extra charge for the router, no installation charges, and no surprises.
Choice? Speed? Savings? No Hassles? – Check, Check, Check
This is about more than just options for fixed in-home broadband. We realized that millions may choose simply to eliminate their in-home broadband because they’ll have faster mobile speeds. Did we mention our investment in 5G will give cost-conscious consumers the opportunity to ditch the overpriced cable companies entirely, eliminating this monthly expense and putting roughly $960 per year back in that family’s pocket? Exactly right!
When we think bigger, this means Americans save more – billions in fact! Thanks to lower prices and more competition, the New T-Mobile is estimated to save customers up to $13 billion a year on home broadband by 2024!
competition, better service, lower prices, faster speeds. This is going to be
great for millions of Americans, but it’s going to be a total game
those in rural and underserved communities. The bottom line is abundantly
clear: the status quo simply isn’t working. It is our mission to change that.
Stay tuned for round four.