Notion is Making Insurance Smarter with DIY Monitoring

Founded in 2013, Notion partners with leading insurance carriers and service providers to deliver DIY monitoring solutions that empower home and property owners with a simple, smart and effective way to proactively monitor their properties from anywhere. While most property owners think of monitoring for theft as the priority, they often overlook other significant risks, such as water leaks, that occur more often and typically lead to costly insurance claims and disruption to daily lives for remediation and repairs. With our easy-to-use multi-function sensors and smartphone app, we’re on a mission to de-risk a property and reduce the complexities of property ownership.

Based on our DIY smart technology and proven success in insurance with partners such as Nationwide, Travelers, and Hippo, Notion was acquired by Comcast in February 2020 and is part of the company’s Strategic Development Group, a team that oversees a portfolio of growth companies that are in emerging or adjacent markets to Comcast’s core business.

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A notion sensor diagram.

Simple Peel-and-Stick Sensors

Because the Notion Sensors are multifunctional, easy-to-install and use, we’re seeing greater appeal and adoption as a result. We aren’t just a water sensor or just monitoring for opening and closing windows. Notion can do it all with a single device. Initially, many property owners don’t see an immediate need for a water sensor, however they quickly realize the benefit of utilizing technology like Notion to monitor for important things in their everyday life (e.g. people coming and going, temperature changes, and more). With Notion, they can monitor all of these activities with one system.

Diagram of a house with notion sensors installed.

Our smart monitoring solution not only helps detect these issues before they can do costly damage, but also is changing the way property owners behave and think about risk at home or within their business. It turns out that 84% of Notion users didn’t even monitor for water prior to using Notion, despite water being 7x more likely than other insurance perils.

And the beauty of Notion Sensors is that users don’t need to purchase different sensors to monitor different tasks. Our sensors are small and multifunctional, monitoring everything from an opening and closing garage door, to windows, water leaks around plumbing or appliances, even temperature changes – alerting property owners via an app on their phone. And for users, it’s as simple as placing a sensor where they want to monitor using its simple peel-and-stick design – no professional installation necessary.

Contents of the Notion welcome kit.

Creating Smarter Insurance Through Technology

While Notion is changing property owners’ behavior and the way they think about risk, they’re also changing the game for insurers. Through our partner programs, Notion helps insurance carriers, agents and service providers provide value to their customers through our DIY smart home technology. By combining our smart sensors with our app, we’re helping insurers increase customer acquisition and retention, drive engagement, reduce claims, and enable a differentiated offering paired with premium discounts.

For tech-focused insurance providers, Notion is a way to differentiate their offering in the crowded insurance market by drawing in new customers. In fact, our partners have seen a 3x return on investment (ROI) on their customer acquisition costs just by working with Notion. For established insurance providers, our smart sensors are providing increased engagement between insurer and customer. Most customers only engage with their insurer at the time of policy renewal or to file a claim. By leveraging our smart home technology, users are engaging with Notion 9 to 11 times a day via our app that can be customized to each partner, changing insurance from being looked at as a reactive service to a proactive one.