Sprint with Super Bowl commercial attacking Verizon

Sprint unveiled its latest commercial, which will air during the second quarter of the Super Bowl LI broadcast.

The :30 commercial titled “Car” humorously addresses the great lengths one might go to avoid a pricey Verizon phone bill.

“Car” illustrates that Verizon’s expensive bills are enough to drive anyone over the edge. With this commercial, we find a guy who is so fed up with paying too much for his wireless bill, he decides to fake his own death to try to get out of his Verizon contract by placing a mannequin behind the wheel of his car and pushing it off a cliff.

It seemed like a genius idea until Sprint customer Paul shows up to offer a simpler alternative: Switching to Sprint – a network that is within 1% reliability of Verizon and he can save 50% on his current Verizon rate1.

Following the initial run during the Super Bowl, an alternate version of “Car” will air on TV. The brand also has a longer version posting online. The media will air through the end of the month.

“Sprint understands frustrated Verizon customers and so many consumers face paying too much for their wireless bill and Sprint is here to help,” said Roger Solé, Sprint chief marketing officer. “There is no need for extreme measures…consumers can just switch to Sprint and get 50 percent off most current AT&T and Verizon rate plan prices all on Sprint’s award-winning reliable network.”

The ad was created with New York-based advertising agency, Droga5. This marks the first commercial work since the two companies announced their partnership in November 2016.

“We’re excited to share our first work for Sprint in the Super Bowl,” said Matt Ian, executive creative director, Droga5. “It’s a humorous, Big-Gamey twist on the campaign Sprint is currently running. We wanted to capture the helplessness of being trapped in a cycle of insane fees, and let Verizon customers know Sprint is the right option.”

A new campaign from Sprint and Droga5 will be unveiled in the near future.