T‑Mobile and Hasbro Concoct the 5G‑iest of Toys: Lite‑Brite T‑Mobile Edition

Now that the dark days of winter have descended upon us, if there’s one thing we could all use a little more of, it’s a dose of lite-er lights and brite-er brights. And what more obvious way to do that than to bring T-Mobile (NASDAQ: TMUS) and Hasbro (NASDAQ: HAS) together to introduce Lite-Brite T-Mobile Edition, now with 184 magenta pegs. 

Named one of the 100 greatest toys of all-time by Time magazine, Lite-Brite has been lite-ing up smiles and inspiring holiday nostalgia for children of all ages for more than 50 years. Meanwhile, over the past two years, T-Mobile has been lite-ing up the 5G map of America with the nation’s largest, fastest and most reliable 5G network including recently hitting nationwide Ultra Capacity 5G status. 

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Limited supplies of Lite-Brite T-Mobile Edition are available right now at www.t-mobile.com/5GLiteBrite for $19.99 plus free standard shipping through Cyber Monday. In addition to 184 all-new magenta pegs, each unit comes with four wireless-inspired templates and all the traditional Lite-Brite pegs that generations of children have used to create rainbow-colored fish, sailboats and unicorns. At the 5G Lite Brite website, users can download and upload design templates to add hours upon hours of fun.  

Toying with the mobile industry – killing off annual service contracts, crazy-high international roaming fees, data buckets, etc – has always been at the heart of the Un-carrier. So who better to partner with than Hasbro – the name in toys – to come up with what I expect to be the holiday gift for 2021,” said Mike Sievert, CEO of T-Mobile. “I like to think the 7-year-old me would’ve had an even bigger smile creating a Lite-Brite airplane with magenta pegs. With our partner, Boys & Girls Clubs of America, we’re going to bring that “even bigger smile” to thousands of Club kids and teens through toy drive donations in communities across the nation.” 

But there’s more! Hidden in a limited number of Lite-Brite T-Mobile Edition boxes, there’s a special surprise: a Magenta Ticket, good for a “5G Experience of a Lite-time.” Up to four lucky winners each get an all-expenses paid trip for two to an event of their choosing at one of three T-Mobile branded properties: T-Mobile Park in Seattle, T-Mobile Center in Kansas City, or T-Mobile Arena in Las Vegas. Plus each winner gets a T-Mobile 5G prize pack that comes with two new 5G smartphones with a free year of Magenta MAX and an HD flatscreen TV to pair with a free year of T-Mobile Home Internet service (and Netflix, included free with Magenta MAX). Already got a Lite-Brite and don’t want to miss out on the fun?  You still have a chance at a ticket, visit www.t-mobile.com/5GLiteBrite for details. 

“At Hasbro we are constantly thinking of fun and creative new formats for old and new fans to connect and engage with our brands,” said Casey Collins, GM & SVP, Global Licensed Consumer Products at Hasbro. “More than five decades later, we’re excited to keep the classic Lite-Brite brand alive through our collaboration with T-Mobile – known as the hip wireless service provider. With the T-Mobile Lite-Brite Edition, fans of all ages will be able to make their holiday festivities even brighter.”