T-Mobile Nabs Fifth Win in a Row for J.D. Power Wireless Purchase Experience

It’s good to be at the top. J.D. Power today announced that T-Mobile (NASDAQ: TMUS) has once again taken the top spot in their 2020 U.S. Wireless Purchase Experience Study – Volume 1 for full-service providers. This is the fifth win in a row for the Un-carrier. And, T-Mobile snagged the top spot in every factor of the study with better, faster, more personalized experiences for customers shopping online, in-store and on the phone.

“Everyone deserves an incredible customer experience. At T-Mobile, they get just that … year in, and year out, in stores, online or by phone … we are absolutely customer experience obsessed, and this latest win is further proof,” said John Legere, CEO of T-Mobile. “Hats off to our unbelievable retail, care and digital teams for making sure our customers get that rock star treatment, every time!”

T-Mobile ranked highest in overall satisfaction at 863 (on a 1,000-point scale), scoring significantly higher than the full-service industry average of 839 in the J.D. Power U.S. Wireless Purchase Experience Study. T-Mobile also ranked first in every factor in the study, including courteous and knowledgeable in-store and phone representatives, website, cost of service and offerings and promotions.

“Shopping at T-Mobile is unlike any other experience, and that’s a direct result of the driven and talented sales team, working ‘round the clock to keep our customers the happiest in wireless,” said Jon Freier, EVP of Consumer Markets at T-Mobile. “We’ve snagged the top spot in this J.D. Power study, five times in a row … this isn’t a flash in the pan, it’s an enduring laser-focus on our customers.”

In recent years, the Un-carrier has amped up investments to create improved, personalized retail, web and phone experiences for customers. The Un-carrier rebuilt its retail training and support programs, and redesigned T-Mobile.com to be more immersive and to connect the customer’s shopping experience between online, in-store and on the phone.  And earlier this month, T-Mobile earned a record-breaking high score in the J.D. Power 2020 U.S. Wireless Customer Care Full-Service Performance Study—Volume 1 with the help of its revolutionary Team of Experts – a dedicated team to help customers whenever they call, message or go online.

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