T-Mobile unveiled a barrage of new moves aimed at eliminating some of the worst customer pain points in wireless today. Speaking at the CES in Las Vegas, T-Mobile president and CEO John Legere and COO Mike Sievert announced the Un-carrier is putting an end to all those crazy monthly fees and added taxes, giving you the power to change the price you pay, and even putting money back in your pocket for data you don’t use.
Today’s salvo of Un-carrier moves tackle these customer pain points head on and establish New Rules for the Mobile Internet.
New Rule: What You See Should Be What You Pay – Taxes & Monthly Fees Included on T-Mobile ONE
T-Mobile today went All In on T-Mobile ONE—completely wiping away monthly wireless service fees and even including all taxes on T-Mobile ONE. Now, the price you see advertised is actually the price you pay. When you sign up for T-Mobile ONE and AutoPay for $40 a line for a family of four, your bill at the end of the month is EXACTLY $40 per line for your wireless service.
New Rule: You Shouldn’t Have to Pay for What You Don’t Use – Introducing KickBack on T-Mobile ONE
T-Mobile also unveiled KickBack on T-Mobile ONE. In yet another unprecedented Un-carrier first, T-Mobile will now actually pay you back for what you don’t use. When you use 2 GB or less in a month, you’ll get an up to $10 credit on your next month’s bill per qualifying line. So, you never have to guess how much data you’ll use. Just opt-in online, pay your bill on time and get paid back if you use just a little!
With an extra line costing just $20 on T-Mobile ONE (lines 3-12), you can add a line – for a tablet or family member – that could cost just $10 a month after KickBack.
New Rule: Only YOU Should Have the Power to Change What You Pay – Introducing Un-contract for T-Mobile ONE
T-Mobile introduced the Un-contract for T-Mobile ONE – and notched another industry first with the first-ever price guarantee on an unlimited 4G LTE plan. With the Un-contract, T-Mobile signs, and customers hold all the power. Now, T-Mobile ONE customers keep their price until THEY decide to change it. T-Mobile will never change the price you pay for your T-Mobile ONE plan. When you sign up for T-Mobile ONE, only YOU have the power to change the price you pay.
New Rule: The Mobile Internet Shouldn’t Be Sold by Bits & Bytes
Mobile IS the Internet now. So why, in 2017, do wireless companies still start their relationship with customers by asking “how much Internet do you need each month?” when 80% of consumers say they don’t even understand what a gigabyte of data is?!
T-Mobile pioneered a new way with T-Mobile ONE – one simple plan with unlimited talk, text and high-speed data. Today, Legere announced the Un-carrier is going 100% unlimited, and later this month, T-Mobile ONE will be the only postpaid consumer plan available from the Un-carrier – one simple subscription to the mobile Internet with unlimited everything. Of course, existing T-Mobile customers can keep their current plans if they want.
Get a 2nd Tax Rebate This Year
People hate taxes, but they love tax rebates. So, T-Mobile’s giving carrier customers a way to get a 2nd rebate this year and get paid back for all that money they’ve been wasting on the carriers’ overpriced, fee-heavy plans. Starting tomorrow, get $150 per line – that’s $600 for a family of four – for every line you switch to T-Mobile ONE up to 12 lines, for a limited time.
Setting the Pace for the Wireless Industry
As part of today’s Un-carrier Next event, Legere also announced another record-setting year of growth at T-Mobile. During the 4th quarter, the Un-carrier reported 2.1 million net customer additions, including 933,000 branded postpaid phone net customer additions and the best ever fourth quarter branded postpaid phone churn at 1.28%. Over the course of 2016, 8.2 million customers in total joined the Un-carrier including an expected industry-leading 3.3 million branded postpaid phone customers.