AT&T* will offer the new iPhone 12 Pro Max and the new iPhone 12 mini with an enhanced 5G experience on AT&T’s fast, reliable and secure nationwide 5G and our 5G+ technology. iPhone 12 Pro Max provides a reimagined pro camera and the largest display with the highest resolution ever on an iPhone, while the 5.4-inch iPhone 12 mini packs the advanced technology of iPhone 12 into a delightfully compact size. iPhone 12 Pro Max and iPhone 12 mini will be available to order starting on Nov. 6, with online and in-store availability on Nov. 13. For complete pricing and availability details, please visit ATT.com.
“Just in time for the holiday season, we are excited to round out the iPhone 12 series with the addition of the iPhone Pro Max and iPhone mini,” said Jeff McElfresh – CEO, AT&T Communications. “And, with the great success of our new and existing customer offer, we are pleased to give everyone our best deals with up to $700 off any device in the iPhone 12 line up – making the powerful, yet compact iPhone mini $0.”
Starting Nov. 6, customers can get this $700 discount by trading in an eligible smartphone and purchasing the device on an installment plan with an unlimited wireless plan.1 The offer applies to the new iPhone 12, iPhone 12 Pro, iPhone 12 Pro Max and iPhone 12 mini.
Featuring the most 5G bands on any smartphone, iPhone 12 models offer the broadest 5G coverage worldwide2 — with models in the US supporting millimeter wave, the higher frequency version of 5G. The 6.7-inch iPhone 12 Pro Max3 pushes the boundaries of innovation for users who want the most out of iPhone, offering an all-new design with the largest display ever on an iPhone and the highest resolution at nearly 3.5 million pixels for a remarkable, true-to-life viewing experience. iPhone 12 Pro Max is available in four stunning stainless steel finishes — graphite, silver, gold and pacific blue — and introduces an immersive edge-to-edge Super Retina XDR display, industry-leading IP68 water resistance4, and the new Ceramic Shield front cover, which provides the biggest jump in durability ever on iPhone. A14 Bionic powers every experience on iPhone 12 Pro Max, and coupled with advanced camera systems, introduces meaningful new computational photography features like improved Night mode, Deep Fusion, Smart HDR 3, HDR video recording in Dolby Vision5, and more.
iPhone 12 Pro Max customers will enjoy a reimagined pro camera system, including an Ultra Wide camera with 120-degree field of view and introducing a 65 mm focal length Telephoto camera. The new Wide camera is even better on iPhone 12 Pro Max with a larger sensor, bigger pixels, and new sensor-shift OIS for an 87 percent increase in low-light performance and incredible image stabilization to capture professional-quality images and video. Photographers gain even more creative control with the all-new Apple ProRAW6, and the new LiDAR Scanner brings more realistic AR experiences to iPhone 12 Pro Max, while also delivering improved autofocus in low-light and Night mode portraits.
The 5.4-inch iPhone 12 mini7 brings a beautiful new design packed with powerful new capabilities. And, iPhone 12 mini is the smallest, thinnest, and lightest 5G smartphone in the world. Available in five beautiful aluminum finishes — blue, green, black, white, and (PRODUCT)RED8 — iPhone 12 mini packs all the technology of iPhone 12 into a delightfully compact size while still delivering an impressively large and immersive Super Retina XDR edge-to-edge display. iPhone 12 mini introduces the new Ceramic Shield front cover, tougher than any smartphone glass ever made9, and offers industry-leading IP68 water resistance. The same A14 Bionic chip in iPhone 12 Pro Max comes to iPhone 12 mini which, coupled with an advanced camera system, introduces meaningful new computational photography features including Smart HDR 3, Night mode and Deep Fusion on all cameras, the highest quality video in a smartphone, and more, while delivering great battery life. iPhone 12 mini also supports HDR video with Dolby Vision at 4K up to 30 fps and brings a powerful new dual-camera system with the expansive Ultra Wide camera and all-new f/1.6 Wide camera for a 27 percent improvement in low-light photos and videos.
iPhone 12 Pro Max, along with all iPhone 12 models, also introduces MagSafe, offering high-powered wireless charging and an all-new ecosystem of accessories that easily attach to iPhone.10
SAFELY SHOP & PICK YOUR PLAN
At AT&T, we know customers want options in how they shop. That’s why we offer AT&T Right To You, which allows customers to choose when and where they receive their device and expert set-up in select areas. We also offer curbside pickup at select AT&T stores and online shopping, with free express shipping and returns.
And with the recent launch of Unlimited Your Way, you can pick an unlimited wireless plan, including Starter, Extra or Elite, that best fits each person on your account, without everyone having to be on the same plan. Unlimited plans start at just $35/mo per line for 4 lines and come with 5G access included at no extra cost.11
GET THE FASTEST NATIONWIDE 5G ONLY AT AT&T
As an AT&T customer, you’ll experience the Fastest Nationwide 5G Network in the U.S.12 Not only is AT&T 5G fast, but it’s also reliable and secure. Using the iPhone 12 mini and iPhone 12 Pro Max, you’ll also experience the ultra-fast speeds, low latency and improved capacity of our 5G+ network where available.For more details on pricing, data plans, and 5G coverage please visit att.com/5gforyou. For more details on iPhone 12 models, please visit www.apple.com.
1 Limited time offer with trade-in of eligible device. Req’s 0% APR 30-mo. agmt. Well-qualified customers only. Discount after credits over 30 months. Credits start w/in 3 bills. $30 Activation/Upgrade, add’l fees, taxes & other charges, & restr’s apply.
2 Data plan is required. 5G, Gigabit LTE, VoLTE, and Wi-Fi calling are available in select markets and through select carriers. Speeds are based on theoretical throughput and vary based on site conditions and carrier. For details on 5G and LTE support, customers can contact their carrier and visit apple.com/iphone/cellular.
3 The displays have rounded corners. When measured as a rectangle, the screen is 6.68 inches (iPhone 12 Pro Max) diagonally. Actual viewable area is less.
4 iPhone 12 Pro and iPhone 12 Pro Max are splash-, water-, and dust-resistant, and were tested under controlled laboratory conditions and have a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters up to 30 minutes); splash, water, and dust resistance are not permanent conditions and resistance may decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage is not covered under warranty.
5 4K Dolby Vision playback requires Apple TV 4K or an AirPlay-enabled TV.
6 Apple ProRAW will be available in a future iOS 14 update for iPhone 12 Pro and iPhone 12 Pro Max.
7 The displays have rounded corners. When measured as a rectangle, the screen is 5.42 inches (iPhone 12 mini) diagonally. Actual viewable area is less.
8 A portion of the proceeds from every (PRODUCT)RED purchase goes to the Global Fund to fight AIDS. From now until December 31, 2020, those proceeds will go to the Global Fund’s COVID-19 response.
9 Claim is based on iPhone 12 Ceramic Shield front cover compared with the previous-generation iPhone.
10 MagSafe accessories including chargers, cases, and wallets are sold separately.
11 Price req’s AT&T Unlimited Starter, autopay and paperless bill. Taxes and fees extra. AT&T may temporarily slow data speeds if the network is busy. AT&T Unlimited Elite: After 100 GB, AT&T may temporarily slow data speeds if the network is busy. Download of AT&T Mobile Security App required. Data charges may apply for App download and usage. Compatible device and online account required for HBO Max access. See plan details for more information.
12 Fastest Nationwide 5G network based on AT&T analysis of Ookla Speedtest Intelligence data median 5G download speeds for Q3 2020 comparing only networks offering ‘nationwide’ 5G coverage. 5G Coverage analysis based on carrier’s public statements. Ookla trademarks used under license and reprinted with permission. AT&T 5G requires compatible device and plan. Coverage not available everywhere. Visit att.com/5Gforyou to learn more.