The reimagined Apple The Grove now open in Los Angeles

The entirely new Apple The Grove opened this Friday, November 19, at the popular shopping destination in Los Angeles.

Located in the heart of the open-air plaza, the brand new store is nearly twice the size of the original building and was redesigned to be a new gathering place for the Los Angeles community to discover Apple’s products and services, get support, and participate in free Today at Apple sessions or popular Photo Walks at The Grove.

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In time for the holiday season, participants can take a festive walk to familiarise themselves with iPhone 13 Pro features, including how to take stunning macro photos using the Ultra Wide camera, record video with Cinematic mode, and shoot with all-new Photographic Styles.

Customers can register at can enter the new store from either the interior of The Grove or West Third Street, leading directly to an area dedicated entirely to Apple Pickup.

Tim Cook and Deirdre O’Brien with customers at Apple The Grove.
Apple The Grove team members greeting the store’s customers.
The mirrored ceiling at Apple The Grove.