US. Cellular reported total operating revenues of $963 million for the second quarter of 2017, versus $992 million for the same period one year ago.
“We had a successful quarter building on our number one objective – protecting and growing our customer base,” said Kenneth R. Meyers, U.S. Cellular president and CEO. “Our Total Plans, which include an unlimited data option, have been effective in both attracting new customers and meeting the needs of our current customers.
“Although the current pricing environment and the investments we made in growing our customer base impacted short-term profitability this quarter, we were able to minimize those impacts through our on-going cost management initiatives. Lower roaming rates, continued customer adoption of Equipment Installment Plans, and cost reduction initiatives drove a decrease in cash expenses even as data traffic increased 51% on a year-over-year basis.
“We are continually making enhancements to our already high-quality network to ensure it remains one of our primary competitive advantages. This quarter, our network team successfully completed our first commercial VoLTE launch in Iowa. VoLTE brings benefits such as simultaneous voice and data sessions to customers as well as additional opportunities for roaming revenues. We plan to continue commercial rollouts of VoLTE to additional markets in 2018.”