US Cellular reported total operating revenues of $936 million for the first quarter of 2017, versus $969 million for the same period one year ago.
“As we outlined at the beginning of 2017, our priorities for the year include protecting our customer base and aggressively promoting our products and services with economically justified offerings,” said Kenneth R. Meyers, U.S. Cellular president and CEO. “We executed on these priorities during the first quarter and made important progress.
“Although we would have liked to have seen more new customer connections, we were very pleased with the continuing loyalty of our existing customers which was reflected in low handset churn. We also have seen a favorable response to our new Total Plans, including unlimited options, and the recent launch of the Samsung Galaxy S8. Our disciplined approach to promotional activity and our focus on cost management in all parts of the business resulted in a strong increase in profitability this quarter.
“We continued making investments in our high-quality network, moving closer to our first commercial deployment of Voice over LTE technology. Also, in the recently completed FCC incentive auction, we acquired 600 MHz low-band spectrum in many of our markets which will enable us to better meet our customers’ growing demand for data services over the long-term.”