Verizon announced a new partnership with the National Center for Missing & Exploited Children (NCMEC). In addition to being a corporate sponsor of NCMEC, Verizon will donate more than $1 million in online advertising on Verizon Media’s internet properties.
The ads will seek the public’s assistance in bringing missing children home and will begin on May 25 in support of National Missing Children’s Day. As part of the launch, the Yahoo and AOL mail sign in pages, which are visited by millions of users every single day, will feature NCMEC ads exclusively.
The new partnership is the latest chapter in Verizon’s long history of support for NCMEC. Verizon, including its iconic internet brands Yahoo and AOL, has been working to make the internet a safer place for children for more than two decades. NCMEC has been an essential partner in this work from the very beginning.
“I am thrilled to announce this important new partnership between Verizon and the National Center for Missing and Exploited Children,” said Hans Vestberg, Verizon Chairman and CEO. “As Verizon builds the networks capable of delivering revolutionary 5G experiences, we must stay focused on protecting children from new and existing forms of online harm. NCMEC does heroic work to fight online child exploitation and to help rescue missing children and we are proud to support these efforts.”
NCMEC founder John Walsh welcomed Verizon’s donation, commenting, “We commend Verizon for being a leader on child safety issues, and are grateful for the financial and in-kind support that will help advance our mission. This innovative partnership will allow NCMEC to reach vast new audiences through Verizon’s digital media assets, and we believe this increased exposure will directly result in more missing children coming home safely.”