Now in the second quarter of 2017, global TV manufacturers are vying for the attention of consumers by showcasing their latest premium TVs – products that are presently driving the entire television market. Among them, Samsung Electronics, the world’s No. 1 TV maker for 11 consecutive years, is looking to yet again take the lead with its 2017 QLED TV.
Samsung commenced QLED TV sales in the US and Europe this past February and March, respectively. Now, Samsung is preparing to roll out its entire QLED TV line-up, with products including 49, 55, 65 and 75-inch models. Weekly QLED TV sales rates accelerated by more than four times in early May compared to the beginning weeks of the sales launch.
Fueled by this year’s strategic product QLED TV, Samsung’s market share stands firm in the premium TV market in the US and Europe. Up until the end of this past April, one out of two premium TVs sold in the US was a Samsung television priced at $1,500 USD or more. Samsung is also leading the European premium TV market with a market share of approximately 40 percent.
Other global markets are also responding positively to Samsung’s premium TVs. During the first quarter, Samsung obtained more than half of the shares in the premium TV market in Latin America, particularly in Mexico, where the company showed strong sales exceeding 60 percent.
In addition to the expanded range of QLED TV products and screen sizes that will hit shelves worldwide starting in May, Samsung is also preparing to launch The Frame, further transforming the premium TV market.
“QLED TV not only offers superior picture quality, but is also a product that beautifully reflects consumers’ lifestyle in its design and functions,” said Yoon Lee, Senior Vice President of Visual Display Business at Samsung Electronics. “By introducing The Frame, which elevates the television to a work of art, we will set a new standard in the global premium TV market.”