Samsung Electronics today unveiled the #YouMake campaign, a global marketing platform that allows consumers to take the lead with device customization.
It is a project, first announced at CES 2022 earlier this year, with the ambitious goal of empowering users around the world to reflect their evolving lifestyles across their devices. It expands Samsung’s Bespoke vision beyond home appliances and brings it to life in the company’s smartphones and large-screen devices. The #YouMake platform offers a better way of personalisation and connectivity through a customised control enabled by SmartThings1 IoT solutions.
To kick off the campaign, Samsung has launched the #YouMake page on Samsung.com, introducing a lineup of products that can be personalized to fit users’ style, space and daily routine. The list of applicable products ranges broadly from smartphones, TVs, refrigerators to wearables and more, such as the Galaxy Z Flip3 Bespoke Edition, Galaxy Watch4 Bespoke Edition, Bespoke Refrigerators, The Frame, The Freestyle and Samsung Smart Monitor M8. The website also offers Samsung.com-exclusive colors for the Smart Monitor M8 and Galaxy S22. Users can design each product to fit their unique taste through the website, where they can save or purchase their finished designs.
“At Samsung, we work toward a future where technology is seamless and user-centered. A future where connected experiences bring people together and unlock new value in our lives and society,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung Electronic’s Device eXperience (DX) Division in his CES 2022 keynote speech. “We believe that everyone should be able to customize their devices and that cutting-edge technologies should be more connected and intuitive.”
The #YouMake campaign will roll out across eight countries2 by May before expanding to other countries throughout the second half of this year. Under the #YouMake campaign, Samsung plans to offer continuous services and benefits through virtual experiences, customer participation events and more by utilizing top metaverse platforms.
1 While the available technology, functions and features may vary by country, SmartThings is the hub application allowing controls of a wide range of Samsung devices as well as Samsung compatible ones.
2 The #YouMake campaign will start off in the following countries: France, Germany, Italy, the Netherlands, Spain, the United Kingdom, the Unites States and South Korea.